Allison is the CEO and founder of Manic Monkee, a firm that does strategic business and lead development, brand experiences and storytelling, Shaw produces festivals/events and aligns brands with sponsorship/partnerships. Allison is also on the Board of Directors for Non-Profit music charity Sweet Relief and Charity Bomb. She produced LA’s first all solar powered Sunstock Solar Music Festival where all the proceeds went to children with cancer. Allison is the head of partnerships for Muzooka. Allison also works on the Strange 80’s/90’s shows created by Finn Wolfhard of Stranger Things being held around the country and proceeds go to different charities. Allison is the head booker for the annual Moogfest in Durham, North Carolina.
She started her career in music writing for MTV/VH1. She also founded Hyperactive Music Magazine which was in over 1200 locations nationally. She also started Hyperactive Conference and Music Festival with 200 bands and 60 speakers annually and was the executive director for Santa Fe Muzik festival with over 65k in attendance over 3 days. Allison worked for Rachael Ray’s entertainment company Watch and was co-creator and producer for the Rachael Ray Feedback SXSW. She also ran the label Listen Records/Sony. Shaw is also co-creator for the Whole Foods/Quantum Collective/SX Invasion during SXSW which produced the first ever Amazon appearance and Fitbit. Allison was the Director of Brand Development for Rock and Roll Hall Of Fame Inductee’s Public Enemy.